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The journal

Notes on AI, marketing and the business of travel.

Practical writing for tour and experience operators on AI agents, search, automation and growth, tested inside real tour businesses.

Written by Oliver GreenIndustry speaker and contributor on AI in tourism.

More from the Journal

  1. No. 046 min readCompany brain

    Building a second brain for your tour company.

    Give AI everything it needs to run your tour company: a single markdown file holding your numbers, brand voice, product and ops, portable across ChatGPT, Claude and Obsidian.

  2. No. 036 min readAI agents

    Should your tour company be running on an agent?

    What it actually means to run an AI agent in a tour business: the six jobs one operator handed over, and why the agent you own beats the model you rent.